With a fresh pair of sneakers on & a scarf tied around his mic, Alfred Banks adds a touch of individualism to Hip-hop. From his reputation for his energetic live shows to his never ending hustle, Alfred seems to have found the formula for success.
Raised in New Orleans, Alfred earned a full scholarship to Loyola University of New Orleans and decided to accept because of their strong music program. Initially, Alfred balanced a Job, school and music, but becoming homeless was the key factor in him leaving Loyola to pursue music full time. During his time there, Alfred teamed up with fellow Loyola alumni and superstar G-Eazy and created the song “My Style”. Around this time, Alfred also created UnderDogCentral. The term’s definition is: “The place where the overlooked go to hone their skills, to return and become the admired”. UnderDogCentral serves as Alfred’s label and social network handle, but most importantly a place where he can connect with his fans.
As for his live show, Alfred has created a reputation for an electric performance. He has toured the country playing big stages at festivals like The A3C Festival in Atlanta w/ the legendary New York group The L.O.X (Jadakiss, Sheek Louch & Styles P). He has also been selected to play the world renowned SXSW Festival in Austin and has shared stages with the likes of The Wu-Tang Clan, Lupe Fiasco, Rakim, Mac Miller, Chris Brown and many more. Revolt TV took notice to Alfred’s incredible live show and crowned him the 2015 Winner of their "LocalLoveTour”, which spanned 5 cities.
Alfred has also earned the opportunity to open up The Red or Blue Pill Tour w/ XXL Freshman Mickey Factz covering 15 cities. Complex Magazine caught wind of these accomplishments and featured Alfred on their list of “10 Up-coming Emcees from New Orleans”. National Hip hop blog DJBooth.net followed suit & featured Alfred on their list of "Top 5 Indie Rapper Spotlight from Louisiana”. Most recently Alfred’s song “Homecoming” was the soundtrack to Volkswagen’s Polo Beats by Dre ad campaign which also featured him in the commercial alongside longtime producer CZA.
The UnderDogCentral brand will only grow as Alfred continues on his path. His grind and work ethic are the same as when he started. “If I keep the same motto of hard work pays off, I don’t think there is anything that can hold us back”- Alfred Banks