Look out world, the legend of Logic the music industry mogul has just begun. Yesterday (June 29), the talented wordsmith launched his record label, Elysium. He also uploaded what’s essentially a video mission statement for the label on YouTube. Check out both his announcement tweet and his Elysium introduction video below.
For Logic, whose Everybody album has debuted at No. 1 on the Billboard chart, the decision to create Elysium came from a need for trust, a commodity most readily provided by family, friends and, of course, himself. “Elysium was created mainly because I don’t trust anybody else, with the precious cargo that is my family—from Lenny, Damian, John Lindahl and my wife. Like, I don’t trust anyone else,” Logic explains.
He continues, “I wanted to create a place where they can feel free and literally do whatever they want, because this is so much more than just music. It really is a family, you know? So many people that support me are gonna support these artists. What we’re all here to represent is following your dreams. Because each and every artist that was here didn’t have anything handed to them, and that’s why I’m so happy I’ve been put in a position where I can shed light on these people.”
The Maryland-bred spitter goes on to detail some of the qualities that make each of his comrades—his wife, Lenny and a few others—so aspirational. He praises his wife, Jessica Andrea, for being able to promote the advancement of women without the need to objectify themselves.
Next, he cites Lenny’s ability and opportunity to pursue music at the age of 37 as proof you’re never too old to pursue your dreams. He then describes his friend Damian Lemar Hudson’s dynamic abilities as a playwright, a singer and musician while calling him the “definition of a strong Black man.” He tops it all off by calling John Lindahl an incredible singer and an overall positive person to be around. Sounds like a dope roster.
Peep Logic’s Elysium video below and visit the website to learn more.
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