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 Just a few days ago, Kanye West was reportedly in negotiations to serve as the creative director of the 2018 Pornhub Awards. On late Thursday night (Sept. 6), that much was confirmed when Yeezy was revealed to be the co-creative director of the inaugural awards show along with his frequent collaborator, designer Willo Perron. On top of that, he also premiered "I Love It," a brand-new song and video featuring Lil Pump and comedian Adele Givens.

The visual, directed by Kanye West and Amanda Adelson, and executive produced by Spike Jones, feels like a pretty detailed glimpse at the colorful, eccentric vibes of a song coming from a ’Ye that's as experimental as he's ever been.

In clips from the video, both Yeezy and Pump are rocking some cartoonishly oversized gear—the same muted palette from the Yeezy line—as they make their way through a hallway. For his part, Kanye can be seen rocking the same sort of oversized sandals he used on Instagram to troll folks who criticized the footwear he rocked at 2 Chainz's wedding last month. He's also got a massive Donda chain on.

The hook for the track is handled by Pump, who rocks a huge chain of himself and chants, "You're such a fucking hoe, I love it/Your boyfriend is a dork, McLovin."

From that point on, we hear Yeezy spitting some very raunchy bars. "You're such a fucking hoe/When the first time they asked you, 'You want sparkling or still?/Why you tryna act like you was drinking sparkling water before you came out here?/You're such a fucking hoe/I'ma sick fuck I like a quick fuck/I'ma sick fuck I like a quick fuck/I'ma sick fuck I like a quick fuck/I'ma sick fuck I like a quick fuck/I'ma sick fuck I like a quick fuck, I like my dick sucked/I buy you a sick truck, I buy you some new tits, I get you that nip tuck," Yeezy raps.

Watch Kanye West and Lil Pump's video for "I Love It" featuring Adele Givens for yourself below.

See Photos of Kanye West's Different Looks Over the Years

Read more http://www.xxlmag.com/video/2018/09/kanye-west-premieres-i-love-it-video-lil-pump-2018-pornhub-awards/


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